ANTI-DESTRUCTIVE GRAFFITI?

YES, REDBOT CAN

For decades, Long Beach, California has played a major role in defining international urban-cool and street art trends. Long Beach-based international icons West Coast Choppers, Jesse James, Snoop "Doggy" Dogg and Sublime (to name a few) have shared Long Beach's unique do-it-yourself, anti-establishment ethos with millions worldwide.

Leave it to Long Beach's grassroots, then, to build *Redbot Loves You!* Instead of rebelling against a status quo, Redbot rebels against broken community - against the isolation and violence that shadows Southern California's car-driven, unchecked urban growth and disenfranchised neighborhoods.

"A couple years ago, I was getting really dissatisfied with street art on an ethical level, that anyone else would have to pay for cleaning up my personal expression of street art," said local activist Jon, onehumanbeing (a.k.a. Jon Christopher). "I was looking for ways to create street art without costing anybody any money."

Jon created the *Redbot Loves You!* project with a deceptively simple model: Graffiti on a magnet.

Redbot renegotiates ownership of public places. Like typical graffiti from aerosol cans and markers, Redbot marks its "canvas" with the "owner's" signature. But with Redbot, the viewer still retains power to re-define a space by removing Redbot or placing it somewhere else. "Redbot is generous. If you see a Redbot, take it home," says Jon. "Make it your own, put it someplace, take a photo of it, and share your photos on the web."

More than that, Redbot is built to transmit love. According to the Redbot Ownership Guide, Redbot is built with "love vibes." You're instructed to give "love vibes" to the Redbot when you open the Redbot Kit, and every time you see Redbot later, it will love you back.

After Jon, onehumanbeing introduced Redbot and *Redbot Loves You!* to Ryan Smolar, a Long Beach-based creative marketing consultant and designer, Smolar had to act. "I saw something incredibly 'Long Beach' about this," Smolar said. "Redbot is honest street art that is strangely, happily, renewable and anti-destructive."

Smolar introduced Redbot to Craig Watson, Executive Director of the Arts Council for Long Beach, and Blair Cohn, Executive Director of the Bixby Knolls Business Improvement District in Long Beach, who quickly embraced it. *Redbot Loves You!* is now a partner with GLOBAL: Greater Long Beach Arts Lab, Long Beach's month-long celebration of local arts and culture as part of National Arts and Humanities Month, and plans are underway to introduce Redbot to the Bixby Knolls neighborhood in Long Beach.

Get your Redbot at RedbotLovesYou.com.



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